Unlock the Power of Community to Elevate Your Wellness Brand

Transform your wellness brand with community-driven strategies that foster deep connections, amplify your message, and fuel sustainable growth.

What is integrated community marketing?

A holistic approach to marketing nurtures a brand’s ambassadors, influencers, and super users, positioning them as key advocates who amplify brand awareness, drive organic growth and long-term loyalty.

Instead of relying solely on traditional marketing tactics, this approach focuses on deeply embedding a brand within its community—whether through owned spaces +/or external partnerships.

Key benefits

  • Enhanced brand loyalty through meaningful connections.

  • Increased organic engagement and conversions.

  • Organic authentic advocacy that breads trust and consistent engagement, fueling retention, advocacy, and growth.

Hi, friends!

I’m Zoë Kelsey, your partner in sustainably growing your impact driven wellness brand.

My superpowers are community building and dot connecting. I’m here to help you create and nurture your high-impact communities of ambassadors, influencers, and super users, turning them into powerful marketing channels that drive authentic brand awareness, increase customer engagement, and accelerate business growth through lasting, value-driven relationships.

Why community marketing matters to you …

PROBLEM STATEMENT

Wellness brands often struggle to build meaningful customer relationships and rely heavily on paid marketing, which can be expensive and transactional. Traditional marketing alone cannot sustain the deep relationships wellness brands need to thrive in a trust-driven market.

THE SOLUTION

Integrated community-centric marketing allows wellness brands to foster authentic connection, leading to trust, advocacy, and long-term loyalty. By building a loyal, engaged community, your brand establishes deeper connections that increase organic word-of-mouth and long-term loyalty.

  • ● 79% of consumers say community-building is critical to brand loyalty, especially in wellness sectors where trust and connection

  • are paramount (Source: Edelman Trust Barometer, 2023).

  • ● Community-based referrals convert at a rate of 3-5x higher than traditional ads, saving brands significant acquisition costs (Source: Nielsen, 2023).

The benefits

Cost efficient

  • Brands can reduce customer acquisition costs by 50% when shifting from paid advertising to community-led growth strategies (Source: Nielsen, 2023).

  • On average, community-driven marketing reduces overall marketing spend by up to 30% while increasing retention and lifetime value (Source: McKinsey, 2023).

Organic growth

  • Leveraging community members as advocates generates a 300% higher ROI than traditional paid marketing campaigns (Source: Sprout Social, 2023).

  • Community members naturally become ambassadors, providing genuine testimonials and amplification, more powerful than paid

    endorsements.

Lasting impact

  • Community-driven marketing can increase customer retention by 35% (Source: HubSpot, 2023).

  • Community relationships foster long-term loyalty, reducing the need for constant acquisition efforts and creating lasting brand

    advocates.

Our approach to growth through community

  • North Star Strategy

    Align your brand’s vision with community growth

  • Nurture

    Cultivate a highly engaged and invested community

  • Advocate

    Empower members as brand champions and referral drivers

  • Amplify

    Expand your impact through strategic collaborations and thought leadership

Let’s partner! Learn more.