Custom Strategies to Scale Your Brand Through Community

Unlock the power of community

Transform your wellness brand with community-driven strategies that foster deep connections, amplify your message, and fuel sustainable growth.

Our Services

Together, we will create a custom integrated community marketing package and strategy that uniquely aligns with your vision and communities desires to support sustainable and authentic long term growth and brand affinity.

The Radiant Foundations Package

For brands refining their community strategy.

  • Community strategy roadmap

  • Engagement & onboarding framework

  • 30-day engagement blueprint

The Luminous Growth Package

For brands looking to deepen engagement and retention.

  • Exclusive community activations

  • Personalized messaging & retention strategy

  • Brand storytelling & UGC integration

+Additive to The Radiant Foundations Package

The Magnetic Amplification Package

For brands seeking to scale and monetize their community through long term authentic growth.

  • Ambassador & incentive programs

  • Collaboration & influencer partnerships

  • Community-led content strategy

+Additive to The Radiant Foundations and Luminous Growth Packages

VIP Strategy Day - The Brilliance Lab

Accelerate your community growth in one power-packed day.

  • Personalized roadmap & execution plan

  • 1:1 deep-dive session & strategy development

  • Post-session support & optimization

À la carte services

    • Community audit & 90-min strategy session

    • Custom roadmap & next steps

    • 30-day engagement plan & prompts

    • Community engagement templates

    • Event strategy & planning

    • Promotion & execution roadmap

    • Program structure & onboarding process

    • Incentive & rewards framework

Beloved partners

Kelly LeVeque

Clinical nutritionist, celebrity health coach, best-selling author

CONTEXT: Zoë partnered with Kelly as a consultant for 3-1⁄2 yrs on 4 courses, 2 memberships, strategy, etc.

Seth Godin

Founder of the Carbon Almanac, blogger, entrepreneur and author

CONTEXT: Seth is a LinkedIn Learning Instructor Zoë partnered with when leading Instructor Marketing at LinkedIn to support his community and course launch

“You're indefatigable. As much to say as it is to be. Appreciate all your help.”

Vida Delrahim

Co-founder of WeNatal

CONTEXT: Vida is a member of We Shine Well, founded by Zoë

“We Shine Well is a must have for female founders in the wellness space! The amount of ups and downs, challenges and setbacks can be overwhelming, but NOT if you have the right community and support. We Shine Well allows you to have a network that is in your shoes and walking the same walk. It's invaluable and can save you countless dollars and headaches. When they say it takes a village, it truly does and We Shine Well is your village with Zoe at the helm who is smart, driven and committed to helping others be successful!”

Our approach to growth through community

  • North Star Strategy

    Align your brand’s vision with community growth.

    Dream big! We will get clear on where you are in business, where you aspire to be, and the role of your community in it all. What do you uniquely bring to the world? Where do you want to go? Let’s think up your wildest dreams, assess if these big ideas are aligned with your priorities and take aligned action. 

    Transformational goals: We will create transformational goals with clear actionable steps toward them to bring them to life, with community at the core.

    Audience portraits: We will define who you serve, their needs, align them with what you offer and are open to offering. We’ll take a “test andlearn” approach and pivot accordingly.

  • Nurture

    Cultivate a highly engaged and invested community

    Community development and onboarding strategy: We will create and implement a community journey strategy to attract, engage, and retain your community from onboarding
    through their lifecycle. We will nurture your community with your kinda people who support, champion, and buy from you.

    Exclusive community engagements: Through consistency and authenticity, we will continue to earn people's trust by turning strangers into friends and friends into valued community members.

    Consistent personalization and targeted communication: We will create personalized, consistent messaging that resonates with your community.

  • Advocate

    Empower members as brand champions and referral drivers

    Brand advocacy and storytelling: We will position your community members as brand advocates, empowering them to share their stories and experiences with your brand to drive authentic awareness.

    Collaboration and partnership opportunities: We will identify collaboration opportunities with your community, external experts, influencers, or complementary brands, to increase exposure for your brand in mutually beneficial ways, while fostering deeper community ties.

    Incentivization programs: We will develop or evolve your ambassador program to celebrate and rewards community contributors for driving brand awareness, engagement, and affinity. We will assess offering referral incentives and exclusive perks.

  • Amplify

    Expand your impact through strategic collaborations and thought leadership

    Content strategy and thought leadership: We will foster community through owned and partnering channels through borrowing of audiences that attract the dream customers you want to work with to amplify your message and offerings in a mutually beneficial way.

    Evolve and create offerings: Turn your captivating message into offerings to reach the people that need you most. We will reevaluate offerings and identify new potential offerings to be community-centric to drive community and business value. Amplify your message and offerings through packaging your knowledge into online content that speaks to your ideal audience and drives both revenue and impact.